Do Americans Believe in Luck?

Posted on: June 2nd, 2016 by

 

“Our survey tells us that today’s U.S. consumers do believe in luck and what that luck looks like in terms of numbers, items, days of the week, and events,” says Kristin MacMillan, president of Imprint Plus. “Those in the retail, hospitality and gaming industries may find this information useful in their sales and promotional planning.”

“Our survey tells us that today’s U.S. consumers do believe in luck and what that luck looks like in terms of numbers, items, days of the week, and events,” says Kristin MacMillan, president of Imprint Plus. “Those in the retail, hospitality and gaming industries may find this information useful in their sales and promotional planning.”

To determine if Americans believe in luck, a research survey consisting of 1,000 men and women in the U.S. was conducted by Imprint Plus, a leading manufacturer of customized, eco-friendly name badge and signage systems.

New York, NY – June 2, 2016 – To determine if Americans believe in luck, a research survey consisting of 1,000 men and women in the U.S. was conducted by Imprint Plus, a leading manufacturer of customized, eco-friendly name badge and signage systems. When asked if they believe in luck, an overwhelming 85% of the respondents answered “yes.” When asked if they were in possession of any “lucky charms,” nearly 30% of respondents stated that they had lucky items, with coins, rabbits’ feet, 4-leaf clovers, and jewelry as the most popular.

“As makers of name badges and signage for a variety of small and large businesses, we wanted to know if luck had a role in helping to develop better relationships with customers, particularly in the gaming industry,” says Kristin MacMillan, Imprint Plus president.  “We know that when personal information is added to a name badge, it makes a connection to the customer and becomes a conversation starter – leading to a more engaged customer. Knowing what people perceive as lucky can take that a step further, by incorporating lucky numbers, colors or design logos into the name badge”

Nearly 50% of the respondents considered certain numbers luckier than others.  The number one lucky number was seven, selected by 48% of respondents, followed by the numbers three and thirteen.  Only 22% of the respondents considered certain colors luckier than others with the leading colors of blue, green, red and purple.  Fridays were named as the luckiest day of the week.  When questioned about what was considered “unlucky” respondents reported the number 666, Friday the 13th, a broken mirror, and walking under a ladder as unlucky.

“Our survey tells us that today’s U.S. consumers do believe in luck and what that luck looks like in terms of numbers, items, days of the week, and events,” continued Ms. MacMillan.  “Those in the retail, hospitality and gaming industries may find this information useful in their sales and promotional planning.”

Imprint Plus manufactures a line of reusable name badge and signage systems that are created on-site with a computer and printer.   The do-it-yourself kits are a fast and economical way to make customized name badges, as well as desk and wall signs that professionally identify and brand personnel.  It’s easy to add a personal message — a key tactic in developing customer relations in these industries.  The Imprint Plus software allows name badges and signage to be changed and updated on-site. The typed inserts slide into the signage or name badge, which can be re-used again and again.

Imprint Plus name badges and signage systems range from customized company name badge and signage for large numbers of employees; to The Mighty Badge Kit, perfect for small to mid-size businesses with 10-50 employees; to YouWho name badges in two- and four-unit kits starting at $29.

For information on name badges, visit www.imprintplus.com, www.themightybadge.com, or www.youwhobadges.com

Contact: Cathy Callegari – 212-579-1370 or cathy@callprinc.com


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