Imprint Plus participates in close to 40 trade shows each year. Trade shows involve significant time and investment so they must be planned and executed with precision. The most important rule of thumb is set your objectives for each show so you can plan your booth, marketing, and the look and feel required to meet those goals. These objectives can include:
- Reconnecting with existing customers
- Making new contacts
- Bringing in new leads
- Launching new products
- Creating brand awareness
- Demonstrating a new process
- Researching competition
Hopefully all of these goals will lead to new sales and a high ROI for the show. It’s a wonderful opportunity to see and be seen.
The strategy is always to get the most possible traffic to your booth. There is no better show than a busy show. This requires marketing, pre-show invitations, an inviting space, alluring contests and a well-dressed professional sales team. It requires a team that exudes energy, warmth, and product knowledge. And of course, you need a winning product, which goes without saying for each of Imprint Plus’ brands. You have to make a memorable impression or your products just becomes another sample thrown into a big heavy bag.
When the show ends, the true sales work begins. Ensuring return on investment requires intense follow up. Follow up fast and thoroughly or you and your product will be a faded memory.
See us at the following shows in July :
- 2012 Advantage Business Conference in D.C. (where we’re nominated for 2 awards)
- Hyatt Regional Conferences in Baltimore, Long Beach and Chicago
- BITAC Purcashing & Design East in Florida