The World’s Top Industries
Use Imprint Plus Reusable Name Badges
Imprint Plus has identified 21 industries that use name badges, but they generally fall under four categories: Retail, Hospitality, Financial Services, and Other which includes government, education, healthcare and more. The name badges themselves fall under the uniform, logo’ed product, ad specialty, promotional products, and brand/employee identification sectors.
Name Tag Buying Seasons
The selling and buying seasons vary across industry, but thanks to the wide variety of serviceable industries, a different sector is top of mind at Imprint Plus every month. For example, ski resorts purchase for their season in July/August, while “cold weather resorts” in the Caribbean buy in November. Golf courses on the East Coast are ordering badges in March/April, while education and university buyers are weighing their options in August. For some, budget begins in January, while others, like retail, consider Back to School and/or American Thanksgiving as ideal product launch timing. Identifying the critical issues to each buyer and focusing on solving individual challenges can prove difficult when you are selling into so many industries, but at Imprint Plus we love the variety and excitement.
Name Badge Purchasing
The name badge is a minor purchase in total dollars for most companies, but, surprisingly, the decision making on it often falls to the CEO or President. Despite its small size, the name badge puts forward quite a lot of significant details: The logo, coloring, font, layout, styling, and feel of the badge factor into both the tag, and the manner in which the brand message is communicated.
It is critical that the badge reflects the company mission and profile. Simply put, if a company is branded as “friendly”, the badge should be friendly. If the company emphasizes its customers, the badge should be customer-focused, which could mean indicating the languages each employee can speak, or his/her state, province, and/or country of origin. The company may choose to print professional designations, government license numbers, company license numbers, or security codes right on its employees badges. Each specific customization adds value to the communication and enhances the customer experience in the direction intended by the brand. Our copyrighted software has been used by over 25,000 companies, which probably totals to more PCs than most commonly-used software products!