Imprint Plus in CNN Money

New survey shows nametags foster brand recognition, good relationships

By Jane Applegate

NEW YORK (CNNfn) – Employee nametags are considered a positive factor, according to a survey of 1,000 consumers conducted by International Communications Research for Imprint Plus.

“Not only does a nametag help consumers to quickly identify an employee of the business, it creates and instant relationship that can foster consumer confidence and loyalty,” said Marla Kott, CEO of Imprint Plus, a maker of nametags and nametag printing systems.

More than half of those surveyed said knowing the first name of the employee serving them was important. Seventy percent said it was helpful for the nametag to include the logo or brand mark of the business.

“Clearly, consumers place a higher trust in businesses that visibly distinguish their staff and associate employee nametags with accountability,” said Ellen Flanders, president of Vancouver, B.C.-based Imprint Plus.

“They not only appreciate being able to easily pick out an employee, but have the sense that employees are putting themselves on the line with their name and their company name worn with pride,” Flanders said.

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