IMPRINT PLUS UNVEILS BIGGEST CHANGE TO ITS BRAND IN COMPANY HISTORY
Vancouver, BC, 4 February 2009 – Imprint Plus today unveiled the most sweeping transformation of its corporate identity in the company’s 27 year history. The new brand is strategically crafted to reflect a brighter, more modern Imprint Plus: an eco-conscious company built on a continuing history of innovative ideas, craftsmanship, and integrity of product and design. Imprint Plus name badge products and corporate signage are designed to meet the needs of small businesses, multi-national organizations, and every company in between, across more than 25 major industries.
“As you go through life and you want to communicate who you are, you’re presenting yourself,” said Imprint Plus CEO Marla Kott, “you’re presenting your brand; you’re presenting your name—which is really important to people. You’re actually introducing yourself right on your lapel, which is exactly like shaking your hand.”
The new Imprint Plus logo is a lower case treatment of the Imprint Plus name, alongside a vibrant green image of a Picasso-esque handshake, representing the instant connection forged by a name badge, as well as the commitment Imprint Plus has to its customers. Underlining the company name is a new slogan that reads “free your identity”. On this Kott commented, “Your name badge can reflect who are you in the moment, and who you would like to be. You can free your identity by personalizing and customizing your badge.”
The enhanced Imprint Plus brand will include the new logo and slogan, plus a revamped website [reflecting the new aesthetic], an online shopping feature, and increased emphasis on digital marketing and social networking. Beyond that, Imprint Plus has redefined its core values. Innovation and craftsmanship continue to be integral to the company’s business model, but environmental responsibility or “greenness”, integrity, professionalism and elegance will reinforce the Imprint Plus brand.
Please visit Imprint Plus on the web at www.imprintplus.com. We welcome your comments and suggestions with our online forums.
For additional information, please contact:
Imprint Plus/Alissa Piasetski
Tel (604)278-7147 x364
About Imprint Plus
Imprint Plus designs, develops, manufactures and distributes multiple identification products. Its signature product, “The Mighty Badge”, is a reusable name badge program that includes proprietary components and copyrighted name badge printing software. Imprint Plus is known as an innovator in name badge design and development. The company’s clients include Walgreen’s, UPS Stores, Hyatt Hotels, Sodexho, Macy’s, and Tiffany & Co. The Imprint Plus production and assembly facility is located in Richmond, BC. Visit Imprint Plus on the web at www.imprintplus.com.