An RX For The Medical Profession – Always Wear A Name Badge

An RX For The Medical Profession – Always Wear A Name Badge

–Patients Want to Know the Name and Specialty of Medical Personnel–

New York, NY, October 16, 2013 — A recent nationwide survey revealed that four out of
five patients say that it is important to identify the name and specialty of medical
personnel when being treated, and this need is even more important for women than
men. A random survey of 1,000 men and women across the U.S. was conducted by
Social Science Research Solutions (SSRS) for Imprint Plus, a leading manufacturer of
customized, re-usable, name badge systems, to establish the importance of identifying
medical personnel to their patients.
When asked how important it was to know the name and specialty of medical personal,
more than 75% stated that it was important with more than half of the respondents
stating that it was very important. Seventy-nine percent of the respondents stated that
they trusted a hospital or medical institution more when the doctors, nurses,
technicians, and staff were identified by name and job title.
Ninety-three percent of all respondents with men and women being equal preferred
that the medical team also be identified by their individual specialties, such as
oncologist, occupational therapist, cardiologist, social worker, etc. Most importantly,
wearing a name badge helped eighty-four percent of the patients surveyed to connect
with the medical staff personnel when being treated.
“A name badge is an instant connection,” says Marla Kott, Imprint Plus CEO. “Patients
in medical environments tend to be anxious when the doctor is introduced to them for
the first time. The name badge allows the patient to know who they are speaking with
when someone addresses them, making each encounter more meaningful.”
When asked if wearing a name badge helped the patient to connect with the medical
staff, eighty-four percent of the total respondents answered yes, with females being
slightly higher (87%). And, roughly one in four of the respondents identified a male in a
white lab coat as a doctor, which may often not be the case.
“In general, people place a higher level of trust in businesses and institutions that
visibly brand and distinguish their staff. Identifying the medical staff with a professional
name badge promotes accountability and a commitment to the patient, and can
enhance the overall experience,” concludes Ms. Kott.

Imprint Plus manufactures an assortment of name badges and systems that range from
customized name badge systems for large multi-national companies; to The Mighty
Badge Kit for the small to mid-size businesses with 10+ employees; to YouWho name
badges in two- and four-unit kits. Imprint Plus recently introduced its multi-language
version of its “plug and play” Name Print Graphics (NPG) software. The new software
supports five languages of English, Portuguese, German, French and Spanish for
creating professional looking name badges in print text with graphics on any PC. In
addition to the multi-language feature, the new software offers foreign language
character input for Chinese and Japanese languages. For information on name badges,
visit www.imprintplus.com, www.themightybadge.com, or www.youwhobadges.com.
Media Contact: Cathy Callegari – 212-579-1370 or cathy@callprinc.com

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