Imprint Plus Canada
About the Company
One of Canada’s top telecommunications retailers, this company serves millions of customers nationwide. Its retail network spans hundreds of locations from coast to coast, delivering everything from wireless solutions to integrated communication services. As a recognized leader in the industry, the company maintains strict guidelines for visual identity and brand presentation. Every customer interaction, including employees wearing name badges, is expected to reflect the same high standard. To achieve this level of consistency, the retailer required a solution that provided central oversight, approved badge styles, and reliable production quality at every site.
The Challenge
Before partnering with Imprint Plus, this retailer’s name badge program was fragmented. Different divisions and regions sourced badges from various vendors, resulting in inconsistencies in materials, styles, and processes. Locations were left to navigate ordering on their own, which created inefficiencies and branding inconsistencies.
For a company that prides itself on a high-touch customer experience, this lack of control and cohesion posed a clear challenge. The organization needed a system that would unify badge design, ensure all sites received approved options, and give every location the ability to order badges quickly while maintaining brand inte
The Solution
The retailer sought a solution that would deliver a uniform visual identity across hundreds of locations while still providing flexibility for customization at the local level. The Mighty Badge™ and NPG Cloud system were the perfect fit.
With this approach, employees could receive high-quality reusable badges that maintained consistent brand standards. Locations were no longer responsible for sourcing or managing replacements. Instead, they could order approved designs directly through a centralized platform. This created a streamlined process that reduced lead times, improved operational efficiency, and allowed the retailer to maintain a consistent customer-facing identity across the country.
Implementation
Working closely with the retailer’s leadership team, Imprint Plus developed a centralized badge program that standardized design and ordering. Store managers were trained to use The Mighty Badge™ system and the NPG Cloud platform, ensuring badges were produced accurately and on-brand every time.
By consolidating badge procurement into one easy-to-use system, the company eliminated inefficiencies and cut down on waste from outdated or inconsistent badge styles. The program also made it simple to scale. As the retailer expanded into new regions, every location could launch with the same high standard of brand presentation and employee identification.
Results & Impact
The new program gave the retailer complete control over badge design, distribution, and quality across its national retail network. Employees received durable, professional badges that elevated the in-store experience and reinforced brand trust with customers.
By implementing The Mighty Badge™, the company reduced lead times, lowered costs associated with reordering, and ensured badges were always up to standard. The solution not only solved an operational problem but also created a new level of brand consistency across the retailer’s growing footprint.
The program has since become the foundation for additional solutions with Imprint Plus, including scalable, cloud-based ordering systems that further enhance operational efficiency.
Looking Ahead
As this leading Canadian telecom retailer continues to thrive, its partnership with Imprint Plus remains focused on consistency, speed, and innovation. With a strong badge program in place, the retailer is well positioned to maintain its brand standards, reduce lead times, and improve efficiency across every store location.
If your organization needs a name badge solution that protects brand standards, reduces lead times, and inspires operational innovation, partner with Imprint Plus. Contact us today to see how we can deliver the same results for your brand.
