25 Aug How to Compete with Online Retailers: Make a Personal Connection
“One simple and easy way to start a conversation with a customer and create a personal connection is through a customized name badge with a message, says Kristin MacMillan, president of Imprint Plus. By adding a short message about the sales associate on a sign or name badge.”
NEW YORK, NY – August 25, 2016 – Brick and mortar stores are finding it challenging to compete with the convenience of buying online. However, brick and mortar stores have the distinct competitive advantage of offering the customer something that online retailers cannot – a personal customer connection and engaging experience.
According to Kristin MacMillan, President of Imprint Plus, maker of customized, personalized and reusable name badges and signage, “One simple and easy way to start a conversation with a customer and create a personal connection is through a customized name badge with a message. By adding a short message about the sales associate on a sign or name badge, such as ‘I am attending Grad School’ or ‘I love mountain biking’ or ‘I grow beautiful roses,’ is all you may need to start a conversation with your customer. A personal conversation can be the beginning of a lasting connection that will keep bringing a customer back to the store.”
Ringing up purchases is the easy part of selling, but getting to know the shopper makes for bigger sales and repeat store visits. Start by listening and asking what the customer is looking for — a dress for a big event, shoes for a hiking trip, or lightweight luggage for an upcoming trip. By knowing about the purchase, a well-informed sales associate can make suggestions that will make the purchase more meaningful. This is something that the Internet just can’t do, like show a great accessory for that dress or select socks that absorb moisture for that hiking trip or point out a promotion that offers a toiletry kit as gift with purchase for luggage.
“None of these interpersonal experiences are possible if the sales associate and customer find it difficult to start a conversation,” adds Ms. MacMillan. “And that is exactly what a name badge can do – make an introduction, create a connection and then start the conversation. The more you know about your customer, the stronger the connection.”
Customers buy from people they can relate to – so it is important to reveal something about yourself – hobbies, country of origin, where you went to school – that is relatable. Obviously, avoid sensitive and inappropriate topics, such as religion and politics.
Any clerk can ring up purchases efficiently and send customers on their way. A true salespersonwill seize the opportunity and create a valuable experience for the shopper and the store. Instore selling gives salespeople a chance to engage, connect, and differentiate his or her store from all the other options.
Imprint Plus manufactures an assortment of reusable name badge and signage systems suitable for all sizes of organizations — ranging from customized company name badge systems suitable for 1000+ employees; to The Mighty Badge Kit, perfect for the small to mid-size businesses with 10+ employees; to YouWho name badges in two- and four-unit kits, starting at $25. Imprint Plus provides a multi-language version of its own Microsoft Gold Certified design software, Name Print Graphics (NPG”).