A NAME BADGE DOES MORE THAN REVEAL A NAME –Imprint Plus Survey Identifies Name Badges As Important Branding Tools for Store Associates—

A NAME BADGE DOES MORE THAN REVEAL A NAME –Imprint Plus Survey Identifies Name Badges As Important Branding Tools for Store Associates—

A new survey entitled: “The Evolving Customer: Connecting Today’s Shoppers with Store Associates,” released by retail solutions tech company Salesfloor, revealed that retailers and brands need to upgrade the role of store associates to Brand Ambassadors in order to improve customer loyalty and revenue.  The research found that consumers tend to be more engaged within a physical store citing that nine out of 10 shoppers interact with retail store associates when in-store, while four out of 10 shoppers interact with sales associates online.  Store associates are on the front lines with shoppers, helping them navigate their shopping pain points, and therefore the driving force in building relationships with consumers that directly contribute to brand loyalty and revenue growth.


“A name badge stating a sales associates’ name, title and area of expertise is a personalized introduction to the customer, one that clearly establishes a pathway to developing better customer relations with the retailer, as well as generating more sales and frequent visits,” says Kristin MacMillan, President of Imprint Plus. “One of the most cost effective and simplest ways to help enhance the role of store associates is by professionally identifying them with a personalized name badge in the store colors and logo.”

According to an Imprint Plus consumer survey of 1,000 men and women across the U.S., seventy one percent (71%) of those surveyed considered it extremely or somewhat important to know the name of a service person when doing business with them. More than 50% of customers stated that being on a first name basis with a service provider fosters better customer service. Over 60% of customers felt that by knowing the name of a sales or service representative it would contribute to the likelihood of repeat business.

When customers were asked whether it is important to recognize a person by name when doing business, an overwhelming number of the total respondents (96%) said yes.  Over 70% of all respondents agreed upon the importance of identifying a sales person by name and 78% stated that they have more trust in a business whose employees wear name badges, and consider the company more professional.


Name badges also play a role in branding a sales associate, as more than 70% of those surveyed stated that name badges helped them to remember the name of the person that they have met in business, and nearly 60% stated that a name badge is often the ice breaker that leads to an introduction. In restaurant establishments, 57% of those surveyed indicated that they like to know the name of the waiter or waitress when dining out.

Imprint Plus manufactures a line of eco-friendly, reusable name badge and signage systems that professionally identify and brand personnel. It’s easy to add a personal message — a key tactic in developing customer relations in many service industries.  The Imprint Plus proprietary software allows name badges and signage to be changed and updated on-site. Typed inserts slide into the signage or name badge, which can be re-used again and again.


Imprint Plus name badges and signage systems range from customized company name badge and signage for large numbers of employees; to The Mighty Badge Kit, perfect for small to mid-size businesses with 10-50 employees; to YouWho name badges in two- and four-unit kits starting at $29. For information on name badges, visit www.imprintplus.com, www.themightybadge.com, or www.youwhobadges.com.




Media Contact: Cathy Callegari – 212-579-1370 or cathy@callprinc.com