Employee Spotlight of the Month: Sheldon Wilson - Strategic Key Account Manager

A first-generation Trinidadian, Sheldon Wilson hails from the “rainbow country” of Trinidad and Tobago. His father hails from Venezuela, and his mother is from Saint Vincent and the Grenadines in the Caribbean Islands. Growing up, Sheldon was one of eight siblings, four boys, and four girls. He completed his Bachelor of Business Administration from the University of West Indies before pursuing a Correctional Service Certificate Program at Erasmus University in the Netherlands in 2001. After moving to Toronto in 2003, Sheldon took up various odd jobs and later had to recertify both degrees, which took him three years.

He secured his first job in Canada at Spokes & Sports, as a sales representative. After excelling in his first week, he was offered a permanent position and eventually promoted to oversee the curling department. From 2009 -2014 Sheldon joined Imprint Plus as a Business Development Manager after working in the same capacity for Outdoor Outfits for 3 years. In 2014, he joined Staples as a Business Development Manager and was promoted to Strategic Account Leader before being rehired by Imprint Plus in 2022. Currently, he works as a Strategic Key Account Manager, overseeing the hotel, cruise ships, and hotel distributors portfolio of accounts, with a goal of making the hotel vertical the No.1 revenue generator.

Professionally, Sheldon is known for his authenticity and willingness to share and grow with others. His values align with liberal thinking and an expressive, direct communication style that stays true to his authentic self. His internal creed is “always be kind”. He’s a huge fan of anime and counts Deku from Hero Academia as one of his favorite characters and Demon Slayer as his favorite anime due to the beauty of how it is drawn. Outside of work, he loves to travel and has Japan and Kenya at the top of his bucket list.

What's the first thing on your mind every morning?

The first thing on my mind every morning is what my partner in crime Andreas is doing, as he is up and at work hours before I get up.

Describe your work/role at Imprint Plus in one sentence or phrase.

It is my responsibility to manage and grow the three client portfolios that I own. Despite its challenges, it is also very exciting.

What/who inspires you?

To be able to always and continually support my family keeps me motivated and inspired. My mentor Joanne has always been an inspiration to me. I have seen her grow from a business development manager to a sales manager to now leading Imprint Plus and pursuing her goals with dedication.

Where do you see Imprint Plus in 5 years?

I envision Imprint Plus as the No.1 North American name badge supplier in five years.

Tell us one thing we don't know about you.

I’m an officially trained and certified tailor.

Recommend one Imprint Plus product to our followers.

I hugely recommend The Mighty Badge Classic Desk and Door Signs – it's a versatile solution that you reuse and save money.

What book are you reading now?

I am currently reading More Sales, Less Time by Jill Konrath.

What's your favorite TV show?

I’m watching Couples Therapy on HBO.

What's your go-to productivity trick?

At the start of my day when I log in and look at my emails, I go offline, to catch up on my earlier emails before moving on to new incoming emails. That way I can keep up before diving into anything new. This trick keeps me on track.

What behavior or personality trait do you most attribute to your success, and why?

I think I can connect on a sincere level with customers and people in general. The key to making a strong personal connection is to listen, absorb, before offering advice or solutions.

What was your first job?

My first job was at the age of 7 when I started selling red mangoes to my neighbors.

What would we most likely find you doing on the weekend?

During winter, you can find me on the couch watching anime. During summer, my partner usually drags me to the beach to enjoy the warm weather.

What's one thing that surprised you about working at Imprint Plus?

I was astonished by the detailed and analytical approach of the entire team at Imprint Plus.

Personally, and professionally, what do you consider yourself an expert on?

Professionally, I consider myself an expert in finding a unique solution that fits a customer's need or problem. Personally, I'm an expert bespoke tailor for full men's suits and shoes.

Rapid Fire: 

  • Work in silence or with background noise: Music on
  • Cocktail order: Empress Gin & Tonic
  • Coffee order: Double espresso, black, no milk
  • Style icons: Grace Jones
  • Favorite place to travel: Barcelona
  • Most overused word or phrase: Seriously?