Oh, online reviews. The modern reputation auditors that either drive in traffic or push consumers far, far away. Good reviews are essential and I mean essential to the success of your business. With consumers everywhere prioritizing online reviews in their purchasing habits, it is crucial that you attract positive comments to your online presence.
- 91% of consumers aged 18-34 trust online reviews as much as personal recommendations*
- 85% of consumers trust online reviews as much as personal recommendations**
- 73 % of customers trust a business more because of positive reviews***
But how can you bring in these coveted comments? Is there a strategy? What helps?
Here are four ways that name badges can help you develop a more positive online presence.
More than 79% of U.S. consumers expect personalized experiences from the brands they interact with****. Shoppers are looking for that personal connection, as it creates a more fulfilling consumer experience and makes them feel personally linked to your brand. When consumers are on a first-name basis with your staff, trust, understanding and positive communication is fostered.
By equipping your staff with name badges, you humanize them to your customers, and ensure that your business seems friendly and transparent. Would a customer be more likely to leave a positive review about the salesperson they spoke two words to, or Stephanie, the kind, helpful employee who they connected with over their shared love of crafts.
Just ask Shopper Anonymous. Their study, which consisted of 116,000 mystery shopper reports, revealed that when a range of businesses implemented the use of employee name badges, they saw a 12% rise in customer satisfaction as opposed to companies with no name badges.
***** Name badges create customer satisfaction, customer satisfaction creates good reviews.
When people are identified, their behaviour changes. Employees are much more inclined to offer exceptional customer service when their name is attached to that service, and when their performance can be easily traced back to their identity.
By ensuring staff are identified when they interact with your clientele, you heighten employee accountability, and in turn, enhance your customer service.
With higher-quality service comes enhanced customer experiences, translating into better feedback from your customer base, and thus, an improved online presence.
Badge accessories such as badge talkers are a great way to remind customers and guests to write a review. These added features easily adhere to your badge, allowing you to seamlessly divert customers to comment cards, guide them to your social media sites, or offer them incentives if they complete a review.
If you don’t ask, you don’t get. It can be intimidating for business owners and employees alike to ask for reviews. But consumers are actually very willing to give them. In fact, 80% of people 18-34 have written online reviews**.
Your customers will remember the friendly interaction they had with the employee whom they now know by name, and will associate it with your brand. This creates a positive association with your entire corporate identity, and increases the likelihood that your consumer will have brand loyalty.
With brand loyalty comes positives reviews.
And when prospective customers see those positive reviews, it brings in new business, restarting the cycle of loyalty and customer commitment.
All it takes is a name badge.
This valuable tool is such an easy, simple way to inspire online customer engagement and can really help your business take off.
Check out Imprint Plus’ extremely wide variety of products. With both reusable and permanent badge solutions, coming in all shapes, sizes, colors and materials, you’ll find the perfect product to introduce your staff.
SOURCES: *Brightlocal.com/research/local-consumer-review-survey
**Blog.hubspot.com/service/get-customer-reviews
***Blog.hubspot.com/service/get-customer-reviews
****linkdex.com/en-us/inked/70-of-consumers-want-more-personalized-shopping-experiences
*****Prweb.com/releases/big/name_badges/prweb4759934
