When customer service gets done right, it can strongly boost a company’s bottom line. Focusing on understanding the customer’s problem and creating a positive interaction should be a priority. In this era of hyper-connected consumers, delivering a personalized experience is key.
At imprint Plus, we believe that delivering sincere value to our customers can transform the good to the great. Producing high quality name tags, custom name badges, and professional business signage is just the beginning of a stellar customer experience. Knowing that customer expectations are higher than ever, our customer service is monitored across numerous channels: email, mobile, social media, live chat, as well as traditional face-to-face, telephone, and old-fashioned letters. Clients expect rapid response or resolution, no matter the time of day or device. According to Forbes: "Companies with a customer experience mindset drive revenue 4% higher than the rest of their industries".
Customer reviews are very influential and can impact any business. There’s nothing shoppers consider buying without searching, asking a friend, or reading a review. Most customers dislike long surveys. Users are looking for a quick way to review products and services.
According to a 2021 report by PowerReviews (and published in Search Engine Journal) upwards of 99% of users read reviews before buying anything online. In fact, the actual number was 99.9%. With figures like that, it’s impossible to truly commit to a high level of customer service without reviews readily accessible - regardless of the industry you serve.
One way to get our customer feedback is by sending them an invitation to our Trustpilot page where they can easily review our services and products. Another way is by sending short surveys that take less than five minutes for our customers to complete. Customers can also send their feedback through our social media platforms.
More businesses are shifting to a customer-led growth mindset. By placing customers at the core of their marketing and sales strategies, brands can transform them into ambassadors who trust and recommend their business to others. When customers are happy, they're more likely to spread their excitement to friends, family, and coworkers. At Imprint Plus, we are proud to report we had 870 customer referrals in 2019 through our referral program.
The digital world has created a short-attention-span consumer that brands have increasing difficulty satisfying. It is no secret that customer service can have a lasting effect on the customer’s experience of a company. More than ever, a support team should remain positive while dealing with customers. At Imprint Plus, we cultivate a positive attitude during interactions with our customers. We make every effort to build trust and valuable relationships with customers through staff coaching and training.
The customer success strategy comes from cross-departmental collaboration and integration. It's important to get all teams to work together, and create a seamless experience. Our customer service and sales teams are constantly communicating with clients and prospects, and learning about their problems, interests, and needs. They are a goldmine of viable content ideas and marketing initiatives.
Part of delivering an exceptional customer experience comes down to what we actually produce at the end of the day, and that is high-quality custom name badges and signage, all made from durable materials, including both plastic and metal name tags. We even produce fully-customizable bamboo name tags.
Improving the customer experience starts with corporate culture. A customer-first mentality should be top of mind for everyone. At Imprint Plus, customer service is a key component in every department, and it is a part of our company’s DNA.
We all agree that gaining alignment and achieving great success is possible through a customer experience transformation. While answering questions and creating results is integral to customer service, so is innovation and creativity. By providing cutting edge products and services that solve our customers’ pain points, we deliver a new level of customer satisfaction.
