Employee Spotlight of the Month: Andrew Rozdale - ECommerce Manager

 

Andrew Rozdale’s family immigrated to Canada from England and settled in North Vancouver which is where he grew up.

In his early twenties, Andrew got an opportunity to live and work in Europe for a few years. His British heritage made this easier since he had EU citizenship. This chapter in his life had a profound impact on him. During those years Andrew embraced the culture and he appreciated how the locals valued quality over quantity. According to Andrew, this way of life positively affected him and his future decisions.

Soon after, he launched his own company that sold products from Europe to customers in North America. A significant part of the success of his business had to do with the company website he built. Following a successful run, he received an offer to purchase his business which he accepted. Even though he sold his business, he retained his ecommerce roots.

After this chapter in his life, he was hired by some of Canada’s most well-known digital and ecommerce agencies. In addition to his education at the BC Institute of Technology (BCIT), Andrew acquired extensive job training to stay ahead of the ever-changing digital landscape. Over the years, he worked on more than 100 mid to large-scale digital projects, learning and growing from each one. Being an early adopter of new technology, Andrew loves anything that makes him feel like he’s living in the future.

Andrew joined Imprint Plus in 2021 as the ecommerce manager, with a long track record of success. He draws upon his knowledge of ecommerce, digital branding, content strategy, SEO/SEM, and UX to help Imprint Plus optimize its online performance. His data-driven approach allows him to consistently achieve positive measurable results.

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What's the first thing on your mind every morning?

My first thought is, what podcast am I going to listen to today?

Describe your work at Imprint Plus in one sentence or phrase?

My role in Imprint Plus is to improve the online customer experience by removing friction so that customers can find and get what they need.

What/who inspires you?


I am inspired by seeing how my son is growing and progressing with his martial arts training.

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Where do you see Imprint Plus in 5 years?


Having the ability to try on name badges online with augmented reality is just one example of an opportunity to improve the customer experience.


Tell us one thing we don't know about you?


I once won a significantly sized Mario Kart tournament.

Recommend one Imprint Plus product to our followers.


I’ve had the opportunity to meet some of our clients in person at a conference in Las Vegas. They genuinely love our reusable badges because it saves them money, time, and makes their lives easier.

What book are you reading at the moment?


I am a fan of standup comedy so when Trevor Noah was in town my wife took me to go see him. I also ended up buying his book “Born a Crime” that I am reading right now.

What's your favorite TV show?


The Late Show with Stephen Colbert who I was lucky to got to see live in NY this summer.

What's your go-to productivity trick?


Start with the most important. Also, an organized workspace helps declutter the mind.

 

What behavior or personality trait do you most attribute your success to, and why?


Through the years, I have learned to focus on digging up the root cause of an issue rather than focusing on the issue itself.

What was your first job?


It's not your typical first job. I worked in a print room for a machinery company and I assembled schematics for the parts the workers needed to fabricate. I learned a lot working with such talented engineers and fabricators.

What's the worst job you've ever had, and what did you learn from it?


I had a job once where I didn’t believe in the product I was selling. I haven’t made that mistake again.

What would we most likely find you doing on the weekend?


Playing with my son outside or building robots that usually don’t work properly. We also take a lot of family walks with our dogs and I like to compete using my activity tracking on my watch.

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What's one thing that surprised you about working at Imprint Plus?


The most important thing was discovering that we serve so many clients spanning so many different industries.

Rapid Fire:


Work in silence or with background noise: If I’m multitasking then I prefer silence. If I’m focusing on one task, music helps.
Cocktail order: Old fashioned
Coffee order: Bulletproof
Style icons: Elon Musk… Even the spacesuits look cool.
Favorite place to travel: London which I call Fundon!
Most overused word or phrase: Getting more eyeballs on the site