Digital Marketing Specialist

Job description

About us

For over 41 years, Imprint Plus has led the industry in innovative name badge solutions, serving Fortune 500 companies and over 50,000 businesses across 100+ countries. As part of the Avery® North America division of CCL Industries Inc., a global leader in specialty label and packaging solutions, we combine the close-knit culture of our Richmond, BC team with the strength of a thriving global network.

Job Description

We are seeking a detail-oriented Digital Marketing Specialist with strong prioritization and communication skills to join our dynamic team. In this role, you will collaborate closely with cross-functional teams, both internally and externally, to ensure seamless order fulfillment and exceptional customer experiences.

Responsibilities

Digital Marketing Management:

• Develop and maintain a comprehensive digital marketing calendar encompassing various channels and platforms.
• Assist our Social Media Specialist in crafting engaging posts and effective paid social campaigns.
• Support the sales team by aligning messaging and digital initiatives with sales objectives.
• Ensure consistency across all digital marketing materials with adherence to branding guidelines.
• Stay updated on digital marketing trends and technologies to drive continuous improvement.

Email Marketing:

• Coordinate compelling email campaigns in collaboration with designers and copywriters.
• Manage an email marketing calendar to optimize campaign frequency.
• Oversee list management and data integrity for clean lists and regulatory compliance.
• Analyze email performance metrics to optimize campaigns and enhance engagement.

SEM (Search Engine Marketing):

• Collaborate with external vendors to maximize ROI through Google Ads and Microsoft SEM campaigns.
• Utilize analytics tools to track website traffic, user behavior, and campaign performance.
• Conduct keyword research and manage campaigns using SEM measurement tools.

SEO (Search Engine Optimization):

• Maintain and optimize keyword lists across digital platforms for improved search visibility.
• Manage meta data to ensure effective optimization of website pages.
• Stay updated on SEO best practices and algorithm changes to enhance organic search rankings.
• Coordinate the creation and promotion of blog content to boost website authority.

Qualifications

• Bachelor’s degree in Marketing, related field, or equivalent experience.
• Proven experience in digital marketing with a focus on email marketing.
• Solid understanding of current digital marketing concepts, strategy, and best practices.
• Experience with digital marketing tools such as Google Analytics, SEMrush, Klavyio, or similar.
• Strong analytical skills and data-driven thinking.
• Excellent communication and interpersonal skills.
• Ability to manage multiple projects and deadlines effectively.
• Detail-oriented with strong organizational skills.

Job Type

• Full-time
• Expected hours: 40 per week (8 hour shift Monday to Friday)
• Work Location: Hybrid remote in Richmond, BC V6W 1J8

Benefits

• Casual dress
• Company events
• Company pension
• Dental care
• Disability insurance
• Extended health care
• Flexible schedule
• Life insurance
• On-site free gym
• On-site free parking
• Paid time off
• RRSP match
• Vision care

To apply for this position, please submit your resume and optional cover letter to Andrew Rozdale at a.rozdale@imprintplus.com