Imprint Plus Canada
If your organization doesn’t currently use membership badges, either as identifiers for its employees or for customers of your business, it turns out there are plenty of good reasons you should do so - including the fact that they can streamline your processes and potentially even earn your business more money.
Imprint Plus makes it easy for you to roll out a new fleet of membership badges or employee ID badges, depending on your unique needs. There are some interesting benefits that accompany both of these.
On the General Advantages of Identification Badges
If the question to your organization becomes one of whether or not you should implement name badges like photo IDs or other identifiers, there are plenty of reasons why it’s a good idea. Here are some of the best of them.
- Streamline workflows and management procedures and protocols
Employee ID badges make sense in general, even for smaller organizations, but for larger organizations with multiple levels, job sites, or departments, they’re nearly imperative. It doesn’t make sense to have employees collaborating who don’t even know each other, and it’s far less helpful if they can’t even identify each other, either.
Employee name badges can make it a lot easy for employees to identify each other according to department, responsibility, and potentially even according to rank. As a workforce grows in scope, it becomes more helpful for managers to be able to identify employees; a succinct convention that includes badges can streamline that for all departments.
- Create a sense of community
Employee ID or membership badges can also help to create a sense of community and belonging within the different departments in an organization. As an extension of your brand and your company, badges create a greater sense of cohesion. A nicely arranged uniform, complete with a custom name badge, is just one way to create and maintain a sense of community, and including employee names with the brand will also send a message that the individual is valued.
- Encourage communication and accountability
When everyone is wearing their name on their uniform, there’s bound to be less confusion about who’s who and what their responsibilities are, especially if their titles and other relevant information are contained on the same badge. You may be able to give employee accountability a boost with employee name badges, too, especially if your employees are client-facing.
Employee name badges, especially photo ID badges, encourage employees to take pride in their work. It encourages closer interactions with customers and it also means that each employee’s work is attributable directly to their efforts.
- Improve standing security measures
Finally, one of the most obvious and important ways in which employee name badges and ID cards can benefit an organization is through the enforcement of security measures. Depending on the nature of a business, some of your employees at certain levels might (or might not be) permitted to access certain facilities or even at certain times of the day. With traceable employee name badges, allowing or restricting access becomes much more practical.
Then there are general security measures, such as the fact that among a fleet of name-tagged individuals, a person without one stands out very conspicuously. Even if your organization only maintains one office or facility, allowing or restricting access to it becomes much more practical with high-quality name badges.
Additional Benefits of Membership Badges
While some of the above benefits are more or less specific to organizations that need employee name badges, some of our badges can be used as membership badges, which can be used for identification purposes but have even farther-reaching benefits, including but not limited to the following.
- Spread brand awareness
If you begin a customer membership program and issue unique membership badges or cards to participants, at the very least, it can be a valuable initiative to spread brand awareness. A membership badge is a constant reminder of customer appreciation and also remains visible to customers and their company even when they aren’t patronizing your establishment, serving as a highly visible stamp of your brand.
- Encourage member appreciation
A member badge is not simply a way to promote your brand; it can actively be used alongside your membership perks and benefits, to improve the customer experience and make your customers feel more valued.
There are so many different ways an organization can spread customer appreciation in order to manage customer relationships, and issuing membership cards is just the prelude to offering special deals, members-only discounts, access to events and resources, and much more. However, regardless of the membership levels your organization creates, or even what privileges they entail, issuing a fleet of membership badges can help streamline the initiative.
- Potentially improve revenue and profitability
Depending on the nature of your customer membership or loyalty program, a membership program may be able to help your organization increase revenue or even profitability. Engaging in a membership program (at least one that turns out to be effective) can be a highly effective strategy to retain existing customers and encourage additional transactions. There are many ways to offer value - exclusive events, sales, members-only product offerings, and more - and a membership program can be used to entice and retain loyal customers.
- Gather valuable data about your target audience
Finally, depending on how you store and manage data about purchases and customer behavior, a set of membership badges for your member customers may enable you to track valuable data about customer behavior. What they purchase (or don’t purchase), in what quantities, at what times of the year, and what other promotional campaigns were effective or ineffective can all be used to help you plan for other marketing campaigns down the line.
Customize Your Own Membership Badges!
Whether you’re looking to design and roll out a new set of membership badges for a customer loyalty program or you’d like to invest in the same format for a new set of employee ID badges, we can help you customize them. Just check out our collection of membership and ID badges via the previous link and then get in touch with us if you need. You can either design your own badges on our website or contact us at 800-563-2464 if you need additional assistance.
